Thursday, June 25, 2009

Mount Faber Leisure hires Mindshare Singapore


by Kenny Lim 25-Jun-09, 12:07

SINGAPORE - The Mount Faber Leisure Group, which operates Singapore's cable car service, has appointed Mindshare as its media agency following a pitch.

Besides running the cable car service that links Singapore to the Sentosa island resort, the group also manages The Jewel Box fine dinning restaurant and entertainment establishment. The location is a popular tourist attraction atop the 105-metre mountain that offers a panoramic view of the city.

The leisure group is expected to launch a year-end campaign to promote its revamped cable car services and attractions when upgrading works are completed by the third quarter.

Rubicon Consulting has been appointed PR agency, while local shop Planet Ads & Design will be overseeing creative.

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