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The Singapore Youth Olympic Games Organising Committee (SYOGOC) and Samsung Electronics Co., Ltd., a global leader in the consumer electronics industry, today reaffirmed their partnership by announcing several initiatives aimed at sharing the spirit and excitement of the first-ever Youth Olympic Games with Singapore and the rest of the world. Samsung is a Worldwide Partner of the Youth Olympic Games.
These exciting initiatives include Samsung coming on board as the International Presenting Partner for the Singapore 2010 Journey of the Youth Olympic Flame (JYOF), as well as the Olympic torch relay in Singapore; the appointment of Asian pop star JJ Lin as Samsung's Youth Ambassador; the Samsung Mobile Explorer programme for active and talented youth from Singapore, China, and Korea to take part in Singapore 2010 Youth Olympic Games (Singapore 2010); and the Digital Concierge for Singapore 2010, which will provide personalised Singapore 2010-related information and services to athletes and National Olympic Committee (NOC) team officials through Samsung mobile phones.
Mr. Gregory Lee, Head of Samsung Electronics Southeast Asia Regional Headquarters outlined these initiatives at "Bringing Passion Forward with Samsung". The event was officiated by Dr. Vivian Balakrishnan, Singapore's Minister for Community Development, Youth and Sports. Mr. Ser Miang NG, Chairman of SYOGOC , Mr. Kee Nguan GOH, Chief Executive Officer of SYOGOC, members of the media, and other invited guests were also present.
"As a long time supporter of the Olympic Movement, Samsung is giving its full support to ensure that the inaugural Youth Olympic Games (YOG) is an unprecedented success and a landmark event in Singapore’s sporting history," said Mr. Gregory Lee.
The Singapore 2010 Journey of the Youth Olympic Flame (JYOF) is the final countdown to the first-ever Youth Olympic Games. The Olympic Flame for the Singapore 2010 will be lit in Ancient Olympia, Greece, as with all modern day Olympic Games.
The Youth Olympic Flame will then blaze a trail to one city in each continent – Berlin, Dakar, Mexico City, Auckland and Seoul – symbolically connecting youth of the world to the Olympic Movement and uniting them in a global celebration of the upcoming YOG.
As the International Presenting Partner of the JYOF, Samsung will present a host of activities at city celebrations in each of the five international JYOF cities to welcome the Olympic Flame and to celebrate the Olympic movement.
JJ Lin as Samsung's Youth Ambassador for Singapore 2010
Samsung today also announced the appointment of popular singer, songwriter and actor, JJ Lin, as its Youth Ambassador to the Singapore 2010 Youth Olympic Games. "JJ's personality, passion, pursuit of excellence in his career, and active lifestyle makes him the perfect Samsung Youth Ambassador, representing the shared values of Samsung and Singapore 2010," said Mr. Gregory Lee.
JJ Lin said, "I am honoured to represent Samsung at the Singapore 2010 Youth Olympic Games. I know the company is truly dedicated to young people and as the Youth Ambassador, I hope to contribute by sharing my experience and the excitement of the Games together with youth around the world."
The Samsung Mobile Explorer (SME) Programme is Samsung's key programme in the Olympic Games. For Singapore 2010, 10 students will be selected from Singapore, China and Korea to take part in the SME. They will report "live" from the competition venues, at Culture and Education Programme activities and the various celebrations around Singapore using Samsung's mobile technologies, and share their experiences of the first YOG with youth around the world. Daily entries from Singapore SMEs can be found on Samsung YOG Facebook community during Games time (www.facebook .com/SamsungSingapore).
Under its sponsorship for Singapore 2010, Samsung is providing over 5,000 sets of Samsung OmniaLITE (B7300) mobile phones to athletes and key team officials. The cutting edge Samsung smart phones are preloaded with the "Digital Concierge for Singapore 2010" application that will enable users to obtain Singapore 2010-related content and services anytime, anywhere.
Commenting on Samsung's initiatives, Mr Ser Miang NG, Chairman of SYOGOC says, "Samsung is already a key partner of Singapore 2010 with its sponsorship of the Digital Concierge for Singapore 2010. With its commitment as the International Presenting Partner of JYOF, I am confident that participants of the city celebrations in Berlin, Dakar, Mexico City, Auckland and Seoul will have a meaningful and memorable experience when the Youth Olympic Flame visits the cities."
"I would like to welcome JJ Lin as Samsung's Youth Ambassador. As a popular artiste, his participation in the Singapore 2010 Youth Olympic Games will help to boost the anticipation and excitement of the Games," said Mr. Kee Nguan GOH, CEO of SYOGOC. "I would also like to welcome the 10 Samsung Explorers. Through their reporting, more youth around the world will be able to share the excitement of the Youth Olympic Games."
Please see fact sheets for more information on Samsung's initiatives, the Flame Lighting Ceremony and details of the celebrations at the Celebration Cities.
Singapore will be hosting the inaugural Youth Olympic Games (YOG) from 14 to 26 August 2010. The Singapore 2010 Youth Olympic Games will receive some 5,000 athletes and officials from the 205 National Olympic Committees (NOCs), along with an estimated 1,200 media representatives, 20,000 local and international volunteers, and more than 320,000 spectators. Young athletes - aged between 14 and 18 years - will compete in 26 sports and take part in a Culture and Education Programme.
The Singapore 2010 Youth Olympic Games aims to inspire youth around the world to embrace, embody and express the Olympic values of Excellence, Friendship and Respect. It will create a lasting sports, culture and education legacy for Singapore and youths from around the world, as well as enhance and elevate the sporting culture locally and regionally.
For more information, please visit www.singapore2010.sg 
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