Thursday, September 9, 2010

Marina Bay Sands Singapore to host Zee Cine Awards 2011

Best of Bollywood to bedazzle Singapore’s new Icon

Singapore (September 8, 2010) – Marina Bay Sands, Asia’s leading destination for business, leisure and entertainment and Zee Entertainment Enterprises Ltd, India’s leading television, media and entertainment conglomerate are pleased to announce that this year’s Zee Cine Awards will be held at Marina Bay Sands on January 14, 2011.

The awards ceremony will bring India’s leading artistes to Singapore to recognize their accomplishments for exceptional performances in the Indian film industry. A-list celebrities such as Shah Rukh Khan, Akshay Kumar, Priyanka Chopra, Ashwariya Rai Bachan, Abhishek Bachan and many other prominent personalities from the Indian film industry will raise the glamour quotient of this high profile event, which will be broadcasted around the world. The awards ceremony will be held at the Sands Expo and Convention Center, in the Grand Ballroom with a simulcast to the Events Plaza, to allow thousands of fans to dance to Bollywood’s best beats and get a glimpse of their favorite actors.

Marina Bay Sands President and Chief Executive Officer, Mr. Thomas Arasi said, “Being Chosen to host the Zee Cine Awards is such an honor. The Indian market is extremely important us and the Zee Cine Awards is a great platform because it is regarded as one of the most credible award shows in the Indian film industry. We look forward to delivering true Bollywood culture, talent and entertainment to our guests.”

The event will include a variety of performances from India’s best choreographed dances to hit songs from the nominated movies of the year with a vibrant kaleidoscope of colour, expression, humor and music.

Mohan Gopinath, Business Head, Zee Cinema, said, “It is fitting that Zee Cine Awards 2011, which celebrates the emergence of Indian cinema on a global platform is partnering with the Marina Bay Sands. Over 500 million viewers across India, USA, UK and Asia choose Zee Network to be the preferred choice of entertainment. This event showcases the crème de la crème of Indian cinema and provides a platform for the Indian film fraternity to interact with global fans and media.”

“The incredible venues, facilities and expertise that Marina Bay Sands, Singapore has to offer will showcase Bollywood at its best. Hosting this event will reinforce a number of characteristics that represent India & Singapore – open, tolerant, hospitable and creative – while also showing the many art and cultural possibilities. We will work together to make this year's event the most memorable celebration for Indian Cinema for all our viewers.” he added.

Information regarding tickets for the general public will be made available shortly. Please access the Marina Bay Sands website for further details on the upcoming event.

About Zee Zee Entertainment Enterprises Limited is one of India’s leading television, media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 80,000 hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, Zee houses the world’s largest Hindi film library. Through its strong presence worldwide, Zee entertains over 500 million viewers across 167 countries.


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