Thursday, August 20, 2009

CHANEL to open at Marina Bay Sands

New concept boutique for Singapore’s premier retail location

Singapore (19 August 2009) – Luxury French fashion house CHANEL has announced it will open a
unique concept boutique at Marina Bay Sands™, Singapore, boosting its presence in Southeast Asia.
The new fashion boutique will be a prominent fixture in the resort’s upscale Marina Bay Sands
Shoppes®. It will encompass 7,600 square feet of space spread over two levels.

"CHANEL is very excited to be part of the Marina Bay Sands concept. It is a great opportunity to join the
ultimate house of luxury with a truly innovative and creative retail environment. Singapore has a young,
progressive and energetic retail scene,” said Mr. Vincent Shaw, President of CHANEL Asia Pacific.
“With a dynamic environment, Marina Bay Sands presented CHANEL with the perfect opportunity, in
line with our brand's heritage, creativity, modernity and accessibility.”

The concept boutique will feature a stunning new look. It will be designed by legendary New York-based
architect and longtime CHANEL collaborator, Peter Marino, the creative genius behind the interactive
black-and-white signature design of the house’s boutiques worldwide.

It will showcase the brand’s distinctive line of ready-to-wear women’s clothing and footwear as well as
accessories including bags, eyewear, costume jewellery, as well as CHANEL’s fragrance and beauty

"Given the architecture of Marina Bay Sands, CHANEL decided it had to employ the best architects to
create a luxurious and practical environment to fit harmoniously with the Marina Bay Sands concept.
Peter Marino Architects were hence contacted to create a stunning, modern and engaging unique
boutique," said Mr. Shaw.

“Marina Bay Sands’ vision for Singapore has always been to create a spectacular retail experience so we
are delighted and honoured that CHANEL has chosen Marina Bay Sands Shoppes for such an exciting
store,” said Mr. David Sylvester, Vice President Retail Asia, Las Vegas Sands Corp. “This unique store
by a quintessential luxury brand like CHANEL is recognition of Marina Bay Sands’ success in achieving
its vision,” he said.

"CHANEL does not believe in mass distribution and is discerning in deciding where the boutiques are
placed to ensure the right consumer experience and service. With that in mind, Marina Bay Sands met
many criteria by focusing not only on the local market consumers, but also on being able to showcase the
CHANEL brand to a wider Asian audience in a truly unique Asian venue," said Mr. Shaw.

With over 800,000 square feet of retail and restaurant space, Marina Bay Sands will be a dream
destination of shoppers from across the world offering over 300 stores in a refreshing mix of international
luxury brands and cutting-edge and emerging labels previously unseen in Singapore, as well as
innovative entertainment options including boat rides in an indoor canal. Shoppers can indulge in
cuisines from across the globe – from cosmopolitan cafes and world-class dining to restaurants helmed
by Celebrity Chefs.


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