Famed Marvel Comics superheroes like Spider-Man, X-Men and the Fantastic Four will soon call a part of Hong Kong Disneyland home, when the theme park opens an area dedicated to the comic-book stars.
The addition of Marvel in Hong Kong will be the first of its kind of any Disney resort, and could be a big draw for mainland Chinese tourists after the success of several Hollywood smash-hits that featured Marvel characters. Marvel superheroes could also attract older and more affluent visitors, as opposed to the younger audiences that the traditional Disney characters target.
The Marvel addition is the latest move by Disney aimed at reaping the benefits of its $4 billion acquisition in 2009 of Marvel Entertainment. In May, “The Avengers”, the first Marvel film to be released by Disney since its Marvel purchase, shattered box-office records.
Thursday, February 28, 2013
Posted by Greg Semon at 2/28/2013 08:42:00 PM
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